Media

MediaFind articles and papers on all aspects of media, media planning and media research including digital, mobile and online channels, plus the traditional media like TV, radio and out-of-home.



Cinema
Cinema planning & buying
Cinema research


Digital media
Computer and online gaming
Digital advertising and media research
Digital and internet trends
Digital and online radio
Digital consumer targeting
Digital media measurement
Digital media planning and buying
Digital outdoor and out-of-home
Email, permission marketing
Integrating digital with other media
Online and digital newspapers
Online video
Search marketing and SEO
Social media
Viral campaigns, word of mouth
Web analytics, traffic
Web content, navigation and design
Web display ads and rich media


Direct mail
Direct mail planning and buying
Direct mail research


Magazines
Business and trade magazines
Consumer magazines
Magazine planning and buying
Magazine publishing and marketing
Magazine readership research
Magazine research
Magazine trends
Special interest magazines
Women's magazines


Media research
Cross-media and multimedia effects
Media data fusion
Media research trends
Passive and portable peoplemeters
Proprietary media surveys and panels
Quality of exposure, media engagement
Readership research
Single-source media data


Mobile
Devices and apps
Mobile marketing, mobile web


Newspapers
Freesheets
Newspaper circulation
Newspaper planning and buying
Newspaper publishing and marketing
Newspaper readership research
Newspaper research
Newspaper trends
Regional newspapers


Outdoor, out-of-home
Ambient and alternative media
Outdoor and out-of-home planning and buying
Outdoor and out-of-home research


Planning and buying
Channel planning, media mix selection
Continuity bursts and flighting
Coverage, frequency and recency
Editorial context and position of advertising
Electronic media trading
Integrated media planning
Media agencies and consultants
Media auditing and accountability
Media behaviour and response effects
Media fragmentation
Media measurement and effectiveness
Media planning trends
Media schedule evaluation and optimisers
Media targeting
Multi-media synergy
Planning media budgets
Scheduling mixed media
Theories and ideas of media planning


Print media
Print media planning and buying
Print media research
Print media trends


Radio
Radio planning and buying
Radio research
Radio trends


Television
Branded entertainment
Cable and satellite TV
Copytesting and pretesting TV
Direct response TV
Product placement on TV
TV advertising breaks and clutter
TV audience attitudes and behaviour
TV audience size and composition
TV buying
TV peoplemeters
TV planning
TV programming and syndication
TV research
TV spot lengths and position
TV trends