Map 2010 Speakers Page

Laurence Green

Laurence is a co-founder of Fallon London, one of the world’s most admired creative agencies and winner of Campaign magazine’s ‘Agency of the Year’ title for 2006 and 2007. Fallon is perhaps most famous for its contribution to the successful resuscitation of the Skoda brand, the revitalisation of Sony’s television business with the ‘Balls’, ‘Paint’ and ‘Play-doh’ blockbusters for Bravia, and a certain drumming gorilla. Laurence has chaired various awards juries and edited two books on marketing best practice, and is a frequent contributor to the marketing press and beyond. He was the only agency strategist named in The Financial Times Creative Business Top 50 and was recently made an Honorary fellow of the IPA.

Mark Lund

Mark began his career as an account management trainee at Lintas. He moved on to spend 6 years at Collett Dickenson Pearce and in 1990 joined Euro: RSCG as Director of International Development in Paris. Mark returned to London two years later and rejoined Lintas before moving to Delaney Fletcher Bozell as Managing Director in 1995. In 2000 he and his partner Greg Delaney led an MBO to form Delaney Lund Knox Warren where he was Group Chief Executive. In 2009 as DLKW became a Top 10 UK agency he joined COI as Chief Executive. He has been Chairman of the Advertising Association from 2006-2009 and was an IPA council member for ten years.

Silke Münster

Silke Münster started her career in research but switched to the customer side when she took over the position as Head of Marketing Information at cosmetics company Marbert. She moved to the world of beverages in1995 when she joined Apollinaris & Schweppes and was responsible for Market Research and Horeca Marketing. Four years later she started at Coca-Cola Germany as Director for Knowledge, Insights and Planning. Since September 2009 she has also been responsible for Knowledge and Insights Coca-Cola Europe.

Jerome Ramsey

Jerome Ramsey is a Divisional Finance Director at Universal Music, with responsibility for catalogue marketing and the Sanctuary record label. His current responsibilities also include the ongoing management of the software used for evaluating the effectiveness of Universal’s TV Advertising expenditure.

Oliver White

Oliver has had a career spanning across a number of global corporations. His roles include Customer Insight Director for Barclays Retail, Head of Insight for Centrica, Head of Change for British Gas and since last year Customer and Innovations Director for Aviva. Oliver is a passionate believer in putting the customer at the heart of all business decisions and processes.

Jeremy Bullmore CBE

In 1954, Jeremy became a trainee copywriter with J Walter Thompson in London, where he stayed until retirement in 1987. Here his career grew from strength to strength. He worked as a writer/producer, Creative Group Head and Head of Television. From 1964-75 he was Head of the Creative Department and moved on to work as Chairman from 1976-87. From 1981-87 he was a member of the JWT worldwide board and Chairman of the Advertising Association. From 1988 to 2001 Jeremy was non-executive Director of the Guardian Media Group and WPP (WPP until 2004). He is currently a member of the WPP Advisory Board and has been past-President of NABS and the Market Research Society. Jeremy is a columnist for leading print titles and has published a number of books. He was awarded a CBE in 1985.

Andrew Challier

Before joining Billetts in 2007 Andrew was a Director at Verdict Research and Ninah Consulting. He specialised in marketing effectiveness, marketing strategy and consultancy. As Managing Director of Billetts UK, Andrew oversees a team of experienced specialists within econometrics, media auditing, planning, digital and sponsorship.

Gabriel Hughes

Gabriel manages Analytics Research within the Google media platforms division in EMEA. He provides research and analytics support and development for advertisers, ad agencies and online publishers and contributes to the development of marketing analytics tools at Google. Prior to this he was Solutions Development Director for interactive at major research agency TNS.

Sir Chris Powell

Chris was a founding partner of BMP in the late 60s and went on to become Chief Executive and then Chairman. Since leaving what is now DDB he has been a non-executive and Chair of various companies and public bodies. He is currently Chair of ASBOF.

Robert Shaw

Robert is the Director of Value Based Marketing Forum, a consulting firm that has acted as special adviser to over 100 brands. His ideas are widely published, his advice is sought by professional and government bodies and he is an honorary Professor of Marketing Metrics at Cass Business School in London.

Duncan Southgate

Duncan joined Millward Brown after graduation in 1994 where he managed the UK’s first ever test of online advertising impact (in 1997). Duncan’s next 4 years were spent in the US where a specialist interactive role meant he was heavily involved in online initiatives. Back in the UK, Duncan joined MB’s Global Innovations team in September 2004. Most recently he has been instrumental in the launch of IDEABLOGTM, an online qual-quant research forum for ideation development. He is also a member of MB’s Futures Group.

Rory Sutherland

Rory joined Ogilvy as a Graduate Trainee in 1988 and after 18 months spent as the world’s worst account handler, became a copywriter in June 1990. Rory has worked across many global brands, including Amex, BT, Compaq, Microsoft, IBM, BUPA, EasyJet and Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman of the Ogilvy Group in the UK. He was President of the Direct Jury at Cannes in 2007 and was elected President of the IPA in 2009. Rory is also the Technology Correspondent of the Spectator, the world’s oldest English language magazine.

Chris Baker

Chris started his career in market research at BMRB. He then joined Saatchi & Saatchi later becoming Deputy Head of Planning. He left Saatchi’s to become a founder member of Bainsfair Sharkey Trott (BST.BDDP) where he was Planning Director. Subsequent mergers took him to senior planning roles at GGT, BDDP, and later TBWA as Director of Strategic Consultancy. Chris left TBWA in 2008 to become a partner at Bacon Strategy & Research. He has won several IPA Effectiveness Awards and is a Full Member of the MRS and a Fellow of the IPA.

Paul Feldwick

Paul worked for over thirty years at BMP, now DDB London, one of the agencies that invented Account Planning. He has been Convenor of Judges for the IPA Advertising Effectiveness Awards, Chair of the APG and of the AQR; he is a Fellow of the MRS and of the IPA. He is well known as a writer and speaker on advertising and brands and three times winner of Best Paper at the MRS. Paul is also a Visiting Research Fellow in the Centre for Research into Advertising and Consumption (CriAC) at the University of Bath. He now works as a consultant, advising on issues of communication, creativity and change.

Peter Field

Peter started his career as strategic planner in advertising at BMP (now DDB London). He spent nine years working for Abbott Mead Vickers BBDO Ltd, leaving to join the management team of Bates London (now absorbed into WPP) and, subsequently, Grey London. In 1997 Peter left advertising to pursue a consultancy role as well as founding Express Train, a training partnership for the advertising and marketing industries. Peter was a member of the IPA Effectiveness Awards Committee for five years and helped set up and run the IPA dataBANK. In 2006, he was elected an honorary Fellow of the IPA.

Paul Graham

Paul has been involved in the UK's two most successful start-ups in history, first at M&C Saatchi and then at Clemmow Hornby Inge, before moving to RKCR/Y&R, as head of account management. In 2007 he helped establish the agency's successful digital start-up, Saint. In its first year, the agency was nominated for a Cannes Cyber Lion. In 2009 Paul left to start up Anomaly in the UK.

Neil Dawson

Neil spent ten years working in various research agencies on a wide range of projects covering qualitative and quantitative methodologies. In 1995 he joined Euro RSCG London and was promoted to Planning Director 18 months later. He then worked at Miles Calcraft Briginshaw Duffy as Planning Director and Partner before joining TBWA in 2001where he was made Chairman in 2005. Paul founded Hurrell Moseley Dawson and Grimmer in October 2006 and is a member of the IPA Value of Advertising Group.

Iain Tait

Iain is a founding partner and creative director at Poke - a digitally focussed creative agency. He has been working in the online industry since the mid-90s, has judged awards shows around the world and was named 'most influential person in new media' by New Media Age magazine. Revolution Magazine also put him in their Future 50.

Orlando Wood

Orlando Wood is Innovation Director at BrainJuicer. His work in the field of emotion and communication testing secured the ESOMAR 2007 Best Methodology Award and the ISBA Advertising Effectiveness Award of the same year. He is a frequent conference speaker and has spoken at ESOMAR, MRS, AMSRS and EphMRA research conferences.