In the run up to its ten-year Royal Charter renewal in 2006, the BBC is pulling out all the stops, including the launch of an interactive news service, the Ten O'Clock News Extra.
Heralded as the "world's first interactive daily TV news bulletin" by Richard Deverell, head of BBC News Interactive, the information will be available this autumn to digital TV viewers, Monday through Friday from 10.00 to 10.40pm, mirroring the screening of the BBC's Ten O'Clock news bulletin.
The service will provide background information and additional footage for up to three daily news stories. BBC News director Richard Sambrook hopes it will "help drive a new audience towards our interactive services."
And this would come as a timely boost for the corporation, whose digital TV and radio channels are being closely appraised by UK government-imposed reviews prior to charter renewal.
Data sourced from: mad.co.uk; additional content by WARC staff