eToys UK to Cease Trading

04 January 2001

The UK’s largest online toystore eToys UK yesterday announced it would close on January 19, with 74 job losses.

Despite strong trading over Christmas, the UK division of US-based eToys has yet to make a profit. The e-tailer made the decision to close its British arm after profits warnings and tumbling shares last month forced it into a fight for survival.

News source: The Times (London)