... and the Award for the Lowest Ever Oscar TV Ratings Goes to ...

27 February 2008

HOLLYWOOD ... the 2008  Academy Awards. At its 80th birthday event on Sunday, the Oscars hit an alltime average ratings low of 32 million viewers , according to data released Monday by the ABC network.

Nielsen Media Research awarded the ceremony an 18.7 rating, (percentage of all TV-owning  households), and 29 for those homes that had actually switched-on their sets.

It's the first time a telecast of the film industry's premier glitzfest has fallen below the 20 rating mark and a 30 (viewing share) mark.

Perhaps drained by all those emotional acceptance speeches, neither ABC nor the Academy of Motion Picture Arts and Sciences had any comment on the abysmal ratings.

Data sourced from Wall Street Journal Online; additional content by WARC staff