Zenith Media Picks up $170m Schering-Plough Account

22 March 2001

New York’s Zenith Media Services has been awarded the $170 million media planning and buying duties for pharmaceutical company Schering-Plough’s Claritin and Nasonex anti-allergy brands.

Zenith ousts sitting shop Lowe Lintas & Partners Worldwide, also in New York, one insider commenting that Lowe had not enjoyed “the most rosy relationship” with its client.

Schering-Plough is also expected to confer on Zenith its Clarinex brand, shortly to succeed Claritin once it has rectified manufacturing concerns raised by the US Food and Drug Administration.

News source: Advertising Age - Daily Deadline