Yahoo Rings the Changes

30 June 2008

SUNNYVALE: Yahoo is reshuffling its product development and insight operations. It is also beefing-up its US regional set-up in a move ceo Jerry Yang says will help "capture the opportunity we see in the convergence of search and display advertising".

The web pioneer is to centralise the development of consumer products in a new Audience Products unit, to be led by Ash Patel, previously of its Platforms and Infrastructure division.

Hilary Schneider, hitherto in charge of the Global Partner Solutions group, will head an expanded US regional arm, to operate alongside the existing units for Asia, Europe and emerging markets.

The leader of the new insights strategy team will be named in the next few weeks, and all three teams will report to president Sue Decker.

Speaking about the changes, Yang said they will "accelerate the ability of our deep and talented team to build great products, grow our audiences and improve monetisation globally".

A number of leading figures have recently departed the organisation, including Stewart Butterfield and Caterina Fake – the founders of Flickr – and Joshua Schachter, the creator of, whose companies had previously been acquired by Yahoo.

Activist investor Carl Icahn – who wants Yahoo to sell itself to Microsoft – is also urging shareholders to replace the current board and management at the firm's annual meeting on August 1.

Data sourced from Financial Times online; additional content by WARC staff