Yahoo Go-Goes Global With Cellphone Ads

19 February 2007

BARCELONA: Yahoo Go, a new cellphone-web advertising platform has been launched in nineteen nations across Europe, Asia and the Americas - among them Australia, Canada, France, Germany, India, Italy, Singapore, Spain, the UK and USA.

Hypes the web titan's svp mobile and broadband Steve Boom: "Only Yahoo! can offer the world's biggest advertisers the ability to work with one trusted partner to reach a targeted audience of engaged consumers on both their PC and mobile phone."

Founder advertisers include Intel, Hilton. Nissan, Pepsi, Procter & Gamble and Singapore Airlines

Data sourced from multiple origins; additional content by WARC staff