Yahoo! Buoyed by Ad Surge

08 April 2004

Internet giant Yahoo! more than doubled first-quarter profits after a surge in advertising.

The group posted Q1 net income of $101.2 million (€83.2m; £55.0m), up from $46.7m in the same quarter last year. Revenues jumped from $282.9m to $757.8m, boosted by the purchase of search firm Overture.

Ad-related revenues, which made up 84% of total sales, more than tripled from $190m to $635.5m.

Data sourced from: The Wall Street Journal Online; additional content by WARC staff