The New York office of Young & Rubicam has retained the $35–$50 million creative business for the Metropolitan Life Insurance Company, an account the agency has held for over sixty years.
MetLife put the business up for reconsideration (it refused to call it a review) two months ago, with FCB Worldwide and TBWA/Chiat/Day pitching against the incumbent.
A clearly relieved (given Y&R’s recent loss of Kraft Foods’ business) president Linda Srere commented: “This is one of the oldest client relationships at Y&R. I couldn't be more thrilled”.
She added that a new “brand campaign” would launch in Q1 next year featuring characters from Charles Schulz’ Peanuts cartoon strip, an idea which has featured in MetLife’s advertising for over 15 years.
News source: New York Times