Xerox Shops for Europewide Direct Agency

01 February 2001

Xerox, the troubled multinational reprographics group, is reviewing its pan-European direct marketing account, currently with Y&R offshoot Impiric.

The loss-making client is said to be compiling a list of potential contenders, although it is not known if this includes the incumbent.

Reticence ruled both at Xerox and Impiric: the former’s UK marketing communications manager, Janine Yates, was unavailable for comment; while Impiric’s UK managing director Richard Bagnall-Smith was in taciturn mode, conceding only that: “We work for Xerox as part of Y&R. This is not being reviewed. Often Xerox local offices look for agencies to work on projects."

Xerox’s direct marketing budget in the UK is unknown, but is thought to be substantially more than its adspend of around £1.3 million. European dm spend, primarily business to business, is likely to be high as Xerox struggles to reduce its losses – almost $200m in Q4 2000. It has promised a return to profitability by the end of 2001.

News Source: CampaignLive (UK)