Winners and Losers on Britain’s ABC Carousel

18 February 2002

Despite a 3% fall in circulation to 1,652,138, IPC Media’s What's on TV remains Britain's best-selling magazine according to the latest Audit Bureau of Circulations figures, covering the six months to December 2001.

Winners (major gains) include:

Company, up 17% period-on-period to 261,117;

TV & Satellite Week, up 12% year-on-year, but only a marginal 1% year-on-year;

• Boots’s Health & Beauty, up 74% to 3.34 million;

• Among the celeb/gossip titles, Emap’s Heat was up 106% year-on-year to a circulation of 355,304 – 51% period-on-period; Now rose 16% to 552,744, showing a clean pair of heels to Hello, up just 5% to 526,947, while Richard Desmond’s OK! was anything but with a dramatic fall (see ‘Losers’ below);

Loaded, Men’s Health, Front, GQ, Esquire, FHM Collection, T3 and Men’s Fitness all improved their position in the past six months.

Losers (notable losses) were:

• Top men's title FHM lost 19% of its circulation period-on-period;

• BBC Gardener's World also shed 19%;

• Fellow BBC title Top of The Pops lost 20% year-on-year;

• And OK! slumped 17% to 486,858.

Heading the list of newcomers was Real with sales of 173,988, followed by Cosmo Girl at 170,629.

Data sourced from: and The Times (London); additional content by WARC staff