Wieden & Kennedy Set to Click On Amazon Business

30 May 2001

Seattle-headquartered e-tail giant Amazon.com is expected to announce the appointment of Wieden & Kennedy in Portland, Oregon to its $50 million account.

Chicago’s Leo Burnett, a rival finalist in the pitch, is thought to be out of the review. Former incumbent FCB Worldwide declined to repitch for the account late last year [WAMN: 08-Dec-01].

Amazon refused to comment.

News source: Advertising Age - Daily Deadline