Web video use rises in France

06 September 2012

PARIS: Viewing levels for online video continue to rise in France, where the audience for this type of content has increased in size by almost 10% during 2012 to date, new figures show.

A study from Médiamétrie, the research firm, revealed that 32.1m individuals engaged in this pastime in June, an 8% expansion compared with the first month of the year.

Some 24.3m members of the internet population played back material on YouTube, which is owned by Google, during the month, collectively spending 49.1m hours participating in this activity.

Facebook posted the second-highest user numbers here, with 10.4m of its members streaming video for a combined 4m hours. These totals came in at 9.7m users and 2.9m hours for Daily Motion.

More broadly, the analysis discovered that men and women had different behavioural patterns, as shown by the fact 77% of people watching video on the website for L'Equipe, the sports newspaper, were male.

This proportion stood at 76.6% for Eurosport, the sports network, and 57.7% for Daily Motion and sites operated by Google, including YouTube.

By contrast, Facebook's audience was 51.3% female, a skew that reached 51.7% for Microsoft's MSN and Windows Live platform. This figure peaked at 65.3% for auFeminin, a portal dedicated to women's issues.

Data sourced from Médiamétrie; additional content by Warc staff