Web delivers over 10% of sales in EU

13 August 2012

BERLIN: Companies in the European Union that sell their products on the internet currently derive 14% of sales from this channel on average, according to a study.

Figures from BITKOM, the trade body, suggested that firms in the Czech Republic employing more than ten people and trading on the web accrue 25% of revenues via this route, the highest score overall.

Finland posted 20% on this metric, ahead of Sweden on 19%, the same total as Hungary. Norway came next on 18%, followed by Germany, Ireland and the United Kingdom, all on 17%.

"Ecommerce has firmly established itself as a sales channel," Bernhard Rohleder, chief executive of BITKOM, said. "Many businesses are now exclusively online."

At present, Norway has the greatest proportion of businesses actively selling goods and services digitally, logging 36%.

The Czech Republic registered an uptake of 26%, with Sweden on 24%, beating Denmark and Ireland on 23% apiece. Lithuania was on 21%, topping Germany's 20%, and a European average of 13%.

In terms of business-to-business purchases, 71% of Danish enterprises acquired goods or services in this fashion, bettering Norway's 61%, Austria's 59% and Germany's 54%. The regional norm was 35%.

Data sourced from BITKOM; additional content by Warc staff