Warc names Asia Prize judges

13 January 2011

SINGAPORE: Warc has unveiled a judging line-up including senior executives from Procter & Gamble, SABMiller, Kraft and a number of top international ad agencies for the $5,000 Warc Prize for Asian Strategy.

The Prize, which is free to enter and covers all disciplines, was launched in December 2010 and offers $5,000 to the author(s) of the case study demonstrating the most insightful strategic thinking.

Warc has now named the eight clients and six global strategy experts who will judge the Prize.

Papers must be uploaded to www.warc.com/AsiaPrize by 18 March, 2011. The winner will be announced in May, 2011.

Miles Young, chief executive officer of Ogilvy & Mather Worldwide, is chairing the panel.

He will be joined by Sumeet Vohra, Procter & Gamble's general manager, Asia marketing, Mark Luce, SABMiller Asia's commercial director, and Shawn Warren, Kraft's vp, marketing, Asia-Pacific.

Reynold D'Silva, global brand director of Unilever's skincare brand Pond's, Brendan Inns, vp, brand communications for Shangri-La Hotels and Resorts, and Ian Stewart, Converse's marketing director, Asia, will also assess submissions.

Julie Lyle, chief marketing officer at Prudential Corporation Asia, and Seck Wee Tan, Eastman Kodak's strategic business group director, digital capture and devices, Asia-Pacific region, similarly represent the client-side.

James Best, former chief people and strategy officer at DDB Worldwide, Kevin Brown, BBH's global director of engagement planning, and Mike Cooper, PHD's worldwide chief executive, will offer a perspective from the agency side.

Gareth Kay, director of brand strategy for Goodby Silverstein & Partners, and Jean Lin, chief executive of Isobar Asia-Pacific, are also on the panel.

More details on the judges can be found on the Prize website.

The Prize's focus on insight and strategy complements existing award schemes in Asia, which reward creativity and effectiveness.

Young, who until 2009 was chairman of Ogilvy & Mather Asia-Pacific, described the Prize as the "one and only vehicle for really assessing the ability of businesses to grasp the true strategic challenges and for establishing the highest standards against which they can be measured".

For any queries regarding the Warc Prize, visit www.warc.com/AsiaPrize or email warcprizeasia@warc.com.

Data sourced from Warc