Warc launches 2013 Asian Strategy Prize

3 April 2013

SINGAPORE: Warc today launches the 2013 Warc Prize for Asian Strategy, which aims to showcase great strategic thinking, with an expanded prize fund of US$10,000.

The Prize, which is free to enter, is now open for entries via the Prize website.

In addition to the $5,000 Grand Prix for the region's best strategy case study, Warc has introduced five $1,000 Special Awards, following industry feedback that the Prize should recognise major Asian strategic challenges.

The judging panel of senior client-side marketers and strategy experts will be chaired by Leanne Cutts, Vice President Marketing, Mondelez International, Asia Pacific.

All cases that win an award (Gold, Silver, Bronze, or a Special Award) will be showcased in Warc's inaugural Asian Strategy Report, a study of smart strategic thinking in the region published after the competition has ended.

"We think it's really important that the best Asian thinking is celebrated and promoted around the world," said David Tiltman, Warc's Development Director.

"We've launched the five Special Awards to give added recognition to the smartest Asian marketing, and we'll use the Asian Strategy Report to showcase that thinking in front of Warc's global audience."

The Special Awards include the Market Pioneer Award, for the best example of a brand creating a category or targeting a new market. The Cultural Connection Award goes to the best example of a brand building its strategy around a cultural insight specific to Asia.

The Channel Insight Award is for the best example of a brand building its strategy around new understanding of media consumption and other touchpoint behaviour in Asia, while the Local Hero Award is looking for the best example of a challenger Asian brand using smart marketing strategy to take on bigger competitors.

And lastly, the Asia First Award is for the best example of insight or innovation that the rest of the world can learn from.

The Prize is open to brand owners and agencies in any discipline. Entrants must submit a case study by 14 June 2013 detailing an example of strategic thinking making a difference to a brand.

Further details can be found on the Prize website (www.warc.com/asiaprize) or by emailing warcprizeasia@warc.com.

Data sourced from Warc; additional content by Warc staff