LONDON/SINGAPORE: Warc is today launching a $10,000 cash prize to reward the best case study of communications innovation from any market around the world.
The Warc Prize for Innovation 2012 is free to enter, and open to submissions involving any country, communications discipline, product sector and budget size.
Jonathan Mildenhall, Coca-Cola's vice president, global advertising strategy and content excellence, will chair a distinguished international judging panel of senior client-side and agency executives.
Authors can define "communications innovation" however they choose, but must provide evidence of the market knowledge, strategy, proven performance and sustainable new learning demonstrated by their specific approach.
The deadline for entries is January 31, 2012, and the Prize will be awarded in the spring of 2012.
"Successful brands today have to create ideas so contagious that they cannot be controlled," said Mildenhall. "Innovation has a key role to play in this process, and I'm excited to be leading this global hunt for the best example of communications innovation."
This year's Prize follows on from the success of the previous Warc Prize for Ideas and Evidence 2010 and the first ever Warc Prize for Asian Strategy, held earlier this year.
These competitions have added to Warc's huge bank of more than 6,000 case studies spaning all major industries, territories, campaign objectives, and uses of targeting by audience and media channel.
"At a time of global economic uncertainty, we wanted to invest in finding and celebrating the people who create genuine success through innovation in communications," said Carlos Grande, Warc's editor.
"We therefore decided to create a Prize with innovation at its core and no cost or category barriers that could prevent anyone from entering worldwide.
"In addition to providing $10,000 for the overall Prize winner, Warc will also be publishing all the Prize entries on warc.com, adding to the industry's single biggest source of rigorous communications case studies."
For further detail about the Prize criteria and entry process, visit www.warc.com/prize.
To access the latest Prize-related content, including the latest information on the judging panel and any deadline updates, follow @WarcEditors on Twitter and the discussions on the Warc LinkedIn Group.
Data sourced from Warc