Warc announces MRG partnership

09 August 2012

LONDON: Warc has formed a new partnership with the Media Research Group, and will officially support the award for the Best International Research Initiative at the 2012 MRG International Conference.

Entrants to this competition will be asked to provide written evidence showing that their research strategy generated rich insights and delivered major benefits for the client, agency or media owner involved. (More details are available here.)

The award will ultimately be given to the best work looking beyond the UK market and judged to be both ground-breaking and effective by a panel of senior industry executives.

Warc will also work with the MRG to publish submitted entries in all categories on warc.com. Entry forms, which are available here, must be submitted by 5pm (BST) on August 29th, 2012.

The international category is one of ten awards to have been launched by the MRG, all of which aim to reward creativity, long term consistency and the development of talent among media researchers and insights teams.

"Insight teams are the heartbeat of media and high calibre research can add a crucial creative and competitive edge to a media entity," Neil Mortensen, convenor of judges and research, and planning director at Thinkbox, said.

"It is a natural fit to be partnering with Warc's global service to encourage high quality entries from across the globe."

Alongside a new Grand Prix for the best paper overall, the honours up for grabs will include those for the best research initiative and innovation, alongside the first ever award for an individual "rising star".

The presentation ceremony will be held on November 16 as part of the MRG International Conference. As part of its partnership with the MRG, Warc will be reporting on presentations given at the conference.

For more details, visit the MRG awards site or its accompanying conference page.

Data sourced from Warc