Warc adds Asian homepage

04 February 2011

SINGAPORE: Warc has launched an additional version of its warc.com homepage, offering new features for subscribers in Asia.

The new page, which can be accessed here, provides a simple way to view Warc's latest content covering key Asian markets as well as offering a regionalised version of Warc news headlines.

Currently highlights include a piece on Uniqlo, the Japanese fast fashion chain, and the winner of India's Grand Effie, a campaign run by telecoms giant, Tata Docomo.

New features also include a Just Arrived Asia page of recently-published content and a longer Asian Content Update.

Warc subscribers now have a choice of three home pages: Warc Global, Warc USA and Warc Asia.

As part of its commitment to Asian content, Warc is also running the inaugural Prize for Asian Strategy, with a judging panel to be chaired by Miles Young, Ogilvy & Mather's worldwide chief executive.

The Prize will be awarded to the case study which demonstrates the most insightful marketing strategy in Asia, with the author(s) of the winning entry receiving US$5,000.

The deadline for submissions is 18 March, 2011, and more details are available here.

Warc recently opened an office in Singapore, headed by Edward Pank, formerly managing director of Asian creative agency network Bates 141.

Warc's dedicated Twitter feed for Asia, @warcasia, can be accessed here.

Data sourced from Warc