LONDON: The deadline for the 2013 Warc Prize for Innovation has been extended to March 20th.
The prize, which offers $10,000 cash to the winning submission, is free to enter (details here) and open to entries involving any country, communications discipline, product category and size of budget.
"Innovation is borderless," said Carlos Grande, editorial director of Warc, "and our Prize aims to recognise that fact by removing any fee or category barriers that could prevent anyone from entering worldwide."
Entrants are required to complete an entry form defining what innovation means to them and showing how they applied this definition throughout a piece of communications.
Innovation should inform the campaign from analysis of the target market through to strategy, implementation and measurement of performance against objectives.
For further details about the Prize criteria and entry process, visit www.warc.com/prize.
To access the latest Prize-related content, follow @WarcEditors on Twitter and the discussions on the Warc LinkedIn Group.
Data sourced from Warc/Harvard Business Review; additional content by Warc staff