Warc Prize deadline approaches

25 February 2013

LONDON: The deadline for the $10,000 Warc Prize for Innovation 2013 is at the end of this week.

The Prize, which is free to enter, is open to submissions involving any country, communications discipline, product category and size of budget. The deadline for entries in March 1, 2013.

"Innovation is border-less," said Carlos Grande, Editorial Director of Warc, "and our Prize aims to recognise that fact by removing any fee or category barriers that could prevent anyone from entering worldwide."

Entrants are required to complete an entry form (available here) defining what innovation means to them, and showing how they applied this definition throughout a piece of communications from analysis of the target market through to strategy formulation, implementation and measurement of performance.

Submissions must feature communications that ran  for any period between March 1, 2011, and March 1, 2013.

Participants should also summarise the lessons learned from their work for the benefit of the industry as a whole.

Entries will be judged by a panel of senior client and agency executives, and published on Warc.com.

Last year's winner was the American Rom case study from Bucharest-based BV McCann Erickson, which stirred Romanians' patriotism with fictitious claims that the Rom chocolate bar brand had been acquired by an overseas owner and was being relaunched with the US flag on its packaging.

The Warc Prize for Innovation 2013 is one of a stable of annual prizes run by the company – including the Warc Prize for Asian Strategy and the Admap Prize – all of which are  designed to reward the best in effective strategy and new thinking across the communications industry.

For further detail on the Warc Prize for Innovation 2013 and free related content, visit ww.warc.com/prize. You can also follow @WarcEditors on Twitter (#warcprize) for the latest information.

Data sourced from Warc; additional content by Warc staff