War Fears Recede as US TV Spend Continues Recovery

25 April 2003

US television advertising is recovering well from the impact of the US-British war on Iraq, judging by new figures from ad-tracking service CMR.

TV adspend in the week ending April 8 – the third week of the conflict – was up $76.1 million (€69.2m) on the equivalent seven days last year, even though cable news channels were down $6.1m.

The first week of war saw TV adspend tumble $77m according to CMR, apparently confirming fears that uninterrupted news and advertisers pulling campaigns would dent broadcasters’ revenues. However, spend held up much better in the second week, rising $71.2m [WAMN: 15-Apr-03].

The new figures mean that total TV advertising over the first three weeks of the war was $70.2m up on last year, though cable news channels are down $34.6m.

Data sourced from: AdAge.com; additional content by WARC staff