Wall Street Journal Fires Goodby as Adspend Slump Bites

22 January 2003

The Wall Street Journal is pulling its advertising account in-house in a bid to cut costs.

Feeling the effects of the slump in financial adspend, Dow Jones’ flagship title has fired the four-year incumbent on its $23 million (€22m; £14m) duties, Omnicom-owned San Francisco agency Goodby, Silverstein & Partners.

The duties included corporate branding and direct mail, and from now on the paper will focus on trade campaigns.

The decision does not involve the WSJ's online edition, whose account with independent creative shop Trahan, Burden & Charles is unaffected. However, it is not yet known whether there will be any impact on the paper’s $10m European account handled by Scholz & Friends in London.

Data sourced from: BrandRepublic (UK); additional content by WARC staff