Wal-Mart Rehires Selection Firm for Agency Repitch

15 December 2006

NEW YORK: According to insiders, Select Resources International, the consultancy that handled Wal-Mart's recent creative and media review, has been rehired to oversee the second act of the $580 million (€438.9m; £294.9m) farce.

Which seems to suggest that the blame for the debacle lies elsewhere. Meantime, former Wal-Mart senior vp marketing Julie Roehm and DraftFCB - appointed to the account just weeks ago, then fired last week - are licking their wounds.

Wal-Mart, meantime remains sternly zipped-lipped. "We have reopened the review," a spokeswoman told an Advertising Age reporter. "We expect to have something announced and share shortly after the first of the year. I have nothing else to say."

Data sourced from AdAge (USA); additional content by WARC staff