WPP Seduces Spanish Senora

15 April 2005

Spain's hottest advertising shop, Sra Rushmore (Sra being the abbreviation for Senora) is about to succumb to the romantic overtures of the WPP Group.

The Madrid-headquartered, high-profile creative agency has been the object of desire both of WPP's Red Cell Network and French-owned rival Publicis Groupe.

Among Sra Rushmore's clientele are Nestlé and Coca-Cola, which is also one of the biggest accounts at New York's Berlin Cameron/Red Cell shop.

The deal has yet to be inked so Red Cell chairman/ceo Andy Berlin will say only: "Sra Rushmore is well-regarded."

The Spanish shop opened in 2000 as a breakaway from Omnicom Group's BBDO Madrid. It is named after an old woman (played by an American actress) who starred in an award-winning Pepsi-Cola campaign created while the agency's founders were still at BBDO.

Data sourced from AdWeek (USA); additional content by WARC staff