WPP Melds Italy’s Media Club to Mediaedge:CIA

29 November 2002

WPP Group has bolstered its Italian media offering with the purchase (subject to regulatory approval) of the nation’s leading independent shop Media Club.

The agency will continue to run as a separate entity within WPP’s Mediaegde:CIA network.

Based in Milan and Rome, Media Club has an 86-strong workforce and posted revenues of €12 million ($11.9m; £7.7m) last year.

The deal – terms of which were not disclosed – strengthens WPP’s hand against Carat, the biggest media agency in Italy and the only one with billings of over €1 billion.

Data sourced from: BrandRepublic (UK); additional content by WARC staff