WPP Adds to its Digital Agency Portfolio

12 September 2007

LOS ANGELES: WPP Group has bought Californian interactive agency Schematic, whose clients include Coca-Cola, Walt Disney and Nokia.

Both parties remain zip-lipped on financial details of the deal, which follows on the heels of the UK-based conglomerate's purchase of digital agency 24/7 Real Media for $649 million (€469m; £319m).

Schematic employs around 255 people in five locations: Atlanta, Boston, New York, San José (California) and Costa Rica.

Comments Rob Norman, head of WPP's Group M Interaction: "The digital experience is becoming a key part of consumers' brand and media usage."

Schematic ceo Trevor Kaufman (pictured) said he had been approached by other potential partners, but inked the WPP deal because of its commitment to leave Schematic as a "standalone agency".

Data sourced from AdAge.com; additional content by WARC staff