WARC.com Voted ‘E-Directory of the Year’

22 June 2004

We don't like to boast but ...

.... World Advertising Research Center's innovative online database WARC.com has won the Directory and Database Publishers Association top award in the E-Directory category at the DPA's 2004 annual award ceremony.

WARC.com was commended by the judges as "full and informative ... easy for users to search and ... has taken into account customers' workflow and what they want."

WARC.com editor, James Aitchison, accepted the award on behalf of WARC at a gala dinner held in Bournemouth. "User-focus is at the heart of our development of WARC.com and we are pleased to have this recognised by the industry" he said.

"Enhancing search functionality and growth of content have been our priorities over the last two years, and this award reinforces WARC.com's position as the premier online knowledge source for the advertising and marketing communities.'

WARC.com's success is reflected in its commercial results: a 29% increase in revenue and a customer renewal rate of 75%, with continuing user growth.

WARC.com is also the publisher of World Advertising & Marketing News.