Vogue Unveils Indian Version

21 September 2007

NEW DELHI: An Indian version of Condé Nast's iconic fashion title Vogue has hit the newsstands with an initial print run of 50,000 and hopes of an eventual 250,000 readership across the burgeoning nation.

Publisher Condé Nast India has exploited a change in Indian media regulation two years ago and wholly owns the title, unlike rivals Elle and Cosmopolitan which are currently published under licence.

Says Condé Nast India MD Alex Kuruvilla: "That's a huge competitive advantage because we own our own business and we view it more long term.

"Vogue India has been completely created for the Indian woman. We have very carefully syndicated some material. It is a mix but it is primarily Indian content."

Data sourced from MediaGuardian.co.uk; additional content by WARC staff