LONDON: UK cable company Virgin Media is threatening legal action to force a resolution of its dispute with satellite TV rival BSkyB. The latter pulled its basic channels package from the former's platform after they failed to agree on carriage fees [WARC News: 02-Mar-07].
Virgin wants to pay "a reasonable commercial rate" for the Sky channels and, if the row is not resolved within 30 days, says it will seek damages in the High Court.
Virgin adds in a statement: "This comes on the heels of Sky's rejection of an offer by Virgin Media to have the matter resolved through legally binding arbitration by an independent expert."
Data sourced from MediaGuardian.co.uk; additional content by WARC staff