VW Eyes US Expansion with €100m Investment

12 February 2003

Volkswagen is pouring over €100 million ($107m; £66m) into its US operations in a bid to raise sales of its new models.

Europe’s number one auto firm will use the investment to enlarge its sales and distribution activity. It will construct or upgrade 310 ‘market places’ – dealerships including garages and large show rooms.

VW plans to build the US into its second-biggest market after China. It hopes models such as the Touareg (sports utility vehicle) and the Phaeton (luxury car) will double global volume sales in the coming three years.

Data sourced from: BBC Online Business News (UK); additional content by WARC staff