31 May 2000

The imminent departure of Hans-Ulrich Sachs, head of marketing for the Volkswagen brand, has led to a major upheaval at the German carmaker. Sachs, who is leaving the company on June 30, will be replaced by Detlef Wittig, head of marketing at VW's Czech unit Skoda.

A statement issued over the holiday weekend gave no reason for the move. But, according to German news magazine Focus, Sachs’ exit was triggered by lack of effectiveness and erosion of the brand’s market share in Germany.

Volkswagen also announced it is to set-up a formal management board for its commercial vehicles division from July 1. Headed by Bernd Wiedemann, it will assume the same responsibilities as the car division management board. At the same time, bloodied but unbowed from his experiences at Rover Cars, former BMW chief executive Bernd Pischetsrieder is to join VW on July 1 as head of quality control and head of its Spanish business Seat.

News Source: CampaignLive (UK)