01 April 1998

BRUSSELS-BASED direct-sell, no-frills airline Virgin Express is to confront British Airways’ cut-price clone Go on the selfsame routes, undercutting the BA subsidiary by around a couple of pounds on return journeys to Rome, Milan and Madrid. Virgin’s customers can book a one-way ticket if they wish without a price penalty, unlike BA. There is a snag, though - all Virgin Express flights are via Brussels, even though departing and arriving at Stansted, the same airport used by Go. As with nearly all Branson enterprises, Virgin Express is a joint venture, run in partnership with Belgian state carrier Sabena.