Universal Studios Reviews Creative for Theme Park Account

24 July 2001

Universal Studios is reviewing the creative duties for its theme park account. Billings are estimated at $30–$40 million.

The client has contacted a number of agencies about the review, though it declined to reveal whether incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York would be participating.

“Over the past few years, some good work has been done with Messner, and they have been a very good partner,” said Universal’s Jim Canfield. “We would like to take our future marketing to a whole new level with some bold goals and new partners.”

Agencies are being briefed this week, say insiders, with a decision expected by the end of the summer.

The account includes Universal Studios Hollywood in Los Angeles and Florida’s Universal Orlando. Media duties, unaffected by the review, are handled by DDB in Los Angeles.

News source: Adweek.com