United Announces Adspend Cuts and Staff Layoffs

16 June 2006

CHICAGO - United Airlines is to lay off at least 1,000 workers and slash its marketing and advertising budget by $60 million (€47m; £32m) as part of radical cost saving measures.

The newly restructured carrier, led by ceo Glenn Tilton, emerged from bankruptcy in February.

Details of the marketing cuts have not been revealed. The company's lead agency is Publicis Groupe's Fallon in Minneapolis.