Unisys Launches $40m Campaign

18 January 2001

Computer systems giant Unisys today launches a $40 million campaign aimed at establishing itself as the ‘must have’ internet service provider for large businesses.

The print and TV drive via Grey Global breaks in today’s Wall Street Journal, picturing executives with PC monitors on their heads – imagery conceived by Unisys’ former shop Bozell Group.

Unisys decided to continue to run with Bozell’s idea as it had created such high brand awareness among senior business decision-makers.

News source: Advertising Age - Daily Deadline