Unilever to Reassess UK Media Line-Up

25 February 2002

Unilever is reportedly scrutinising the performance of its British media incumbents to decide whether to conduct a full agency search for the group’s £140 million ($200m; $229m) duties.

Handling the bulk (around 95%) of the planning and buying business is Initiative Media Worldwide, with the remnant managed by Carat UK.

It is the policy of the household products giant to review marketing arrangements every three years. Unilever, say reports, will assess the performance of the two shops until June, at which point it will decide whether to call a full-blown pitch involving other agencies.

Data sourced from: BrandRepublic (UK); AdAgeGlobal.com; additional content by WARC staff