Unilever Unloads More Non-Core Brands

04 November 2003

In pursuit of its five-year Path to Growth strategy, Unilever is in process of selling more of its secondary brands.

The Anglo-Dutch consumer products titan revealed Monday that UK-headquartered food and beverages group Premier Foods is to purchase the Ambrosia and Brown & Polson dessert brands ranges which together account for over £60 million ($101.63m; €87.68m) in annual sales. But neither side would divulge the amount of cash about to change hands.

The deal, already well under way, is expected to complete by the end of this month.

Data sourced from: Financial Times; additional content by WARC staff