NEW YORK: Anglo-Dutch consumer goods giant Unilever is turning consumer insight into action in the US with an interactive Hispanic marketing campaign under the tag line 'Vive Mejor' (Live Better).
The company will promote personal care and food brands such as Dove, Knorr, and Hellmann's to Latina women via a bilingual magazine distributed in Hispanic neighborhood supermarkets.
Unilever says its research has shown these consumers prefer to access information in their native language.
The company also plans five-minute branded segments during Spanish language broadcaster Univision's popular morning TV show, and an interactive website.
Data sourced from Adweek (USA); additional content by WARC staff