Unilever Icecream Bets Extra €145m Spend on Weather Forecast

07 March 2003

So certain are Unilever’s worldwide icecream units of ongoing global warming that the foods and household products titan is adding more than €145 million ($160.39m; £100m) to its promotional budgets over the next three years.

Unilever already leads the world icecream market with sales of €5 billion, 17% of all icecream sold across the planet, hiking sales last year by four per cent.

Investment bank Schroder Salomon Smith Barney estimates that European sales of Unilever's main ice-cream brands during 2002 were …

Magnum €600m

Cornetto €380m

Vienetta €200m

Ben & Jerry’s €50m

Solero €250m

Carte d’Or €150m

Data sourced from: Times Online (UK); additional content by WARC staff