So certain are Unilever’s worldwide icecream units of ongoing global warming that the foods and household products titan is adding more than €145 million ($160.39m; £100m) to its promotional budgets over the next three years.
Unilever already leads the world icecream market with sales of €5 billion, 17% of all icecream sold across the planet, hiking sales last year by four per cent.
Investment bank Schroder Salomon Smith Barney estimates that European sales of Unilever's main ice-cream brands during 2002 were …
Ben & Jerry’s €50m
Carte d’Or €150m
Data sourced from: Times Online (UK); additional content by WARC staff