Unilever Banks on Hispanic Home Cooking

13 March 2006

   ENGLEWOOD CLIFFS, NEW JERSEY - The consumer goods giant is to increase its Hispanic advertising and promotions budget in the US by 47% this year.
   Unilever is banking on the Latino population's pride in home-cooking to promote its food brands through Desafio del Sabor (The Flavor Challenge), a nationwide cookery contest.
   It will be backed by television, radio, print and online advertising, and the final will be aired on Spanish-language TV network Univision.