Unilever Asia Dangles $75m Media Carrot to Non-Roster Shops

14 May 2002

Global foods and household products giant Unilever has opened the door to two unidentified non-roster media agencies, allowing them to compete for its business in Taiwan and Malaysia – business valued at up to $75 million (€82.31m; £51.49m).

The masked media men will pitch against Unilever’s two preferred shops, WPP Group’s MindShare and Interpublic-owned Initiative Media Worldwide.

Pursuing a policy presumably designed to keep its incumbent roster shops on tiptoe, Unilever has also left its European door ajar. Omnicom’s OMD, a non-roster agency, has just ousted Initiative from the $7 million media account covering the Baltic states of Estonia, Latvia and Lithuania.

Data sourced from: AdAgeGlobal.com; additional content by WARC staff