Unilever Acquires Russian Ice-cream Firm

06 February 2008

LONDON: Unilever is to acquire Russia's leading ice-cream maker, Inmarko. Financial details have not been disclosed by either party but the deal makes plain the importance attached by the Anglo-Dutch food and household goods giant to the buoyant Russian market.

Inmarko, which claims a 9% market share, was founded in 1993 and employs more than 4,500 people. It will boost Unilever's total sales in Russia by around 20%.

Comments Vindi Banga, Unilever's president for Foods: "Inmarko is a great brand that is well recognised by Russian consumers.
We will . . . build on its successful strategy, powerful portfolio, and great talent and know-how."

Data sourced from Moscow Times; additional content by WARC staff