UTV, the Northern Irish commercial radio and TV group, is wooing its Scottish counterpart SMG, owner of STV and Virgin Radio.
The romantic glint in UTV's eyes is reportedly worth around £400 million ($757.6m; €588.7m), according to a report in Friday's The Times. However, the object of UTV's affections - which is marginally the larger of the two groups - is playing it cool and has yet to respond to the soft lights and sweet music.
Both companies are listed on the London Stock Exchange. UTV has a market capitalisation of £175m, whereas SMG is valued at £221m. The former is understood to have mooted a nil-premium merger to the Scottish group.
Data sourced from The Times Online (UK); additional content by WARC staff