US Web Use Hits New High

16 September 2002

America’s online population was up 17% year-on-year in August, hitting a new high of nearly 46 million active users.

Released by Nielsen NetRatings, the figures show that the net remains a male-dominated medium in the US. There are 25.3m male users, surfing for an average of 31 hours last month, compared with 20.4m and 27 hours for women.

Internet access at places of employment has been the major driver of growth in the past year. Work-based users have increased by a double-digit margin, while home access has risen by 2%–4%.

There are gender differences here too, with men dominating the workplace surfing population while women are the biggest home users.

Web usage peaks between 10am and noon, while the most popular time to surf at home is 8pm.

Data sourced from: Financial Times; additional content by WARC staff