US Viewers Switch On to Digital TV

12 October 2004

Digital television in the US is on a steady upward curve, according to latest figures.

A report by market researcher Strategy Analytics shows up to 14 million homes will be able to receive a digital signal by the end of this year, while hopes are high for a massive expansion in take-up over the next five years thanks to falling prices, increased competition and changes in regulations.

The US government is aiming for a full switch-over to digital broadcasting before the end of the decade.

But, says James Penhume, the company's director of broadband and communications practice, despite increase in demand by consumers for digital TV sets – a predicted 37 million by 2008 – there will have to be further federal intervention such as the down-conversion of digital signals or a subsidy on adaptors for existing TVs to achieve the government's goal.

Data sourced from (UK); additional content by WARC staff