US Switchover to Digital TV Sparks Ad Industry Cooperation

25 August 2008

NEW YORK: The US advertising community has joined together to monitor developments in the lead-up to next year's digital television signal switchover - now a mere six months distant.

A coalition of the American Association of Advertising Agencies, the Association of National Advertisers, the National Association of Broadcasters and the Television Bureau of Advertising will monitor all concerns or issues that directly affect them as a result of the transition.

In advance of the 17 February digital deadline, the ANA has already produced a research paper, snappily titled The Digital TV Transition: Production Implications for Advertisers.

Data sourced from Association of National Advertisers (USA); additional content by WARC staff