US Survey Claims Instore Ad Influence

31 August 2006

NEW YORK: Instore video advertising has a positive influence on US shoppers who see it, claims a new study by Nielsen Media Research.

According to the report, 68% of those surveyed said instore messages would sway their product purchasing decisions, while another 44% said they would swap a product they had intended to buy for one advertised.

The study was commissioned by SignStorey video network, which is now in 1,300 stores across the nation.

Data sourced from AdWeek (USA); additional content by WARC staff