US Radio Advertising Returns to Growth

12 November 2003

US radio adspend returned to growth in September, according to new figures from the Radio Advertising Bureau.

Total ad revenues for the medium rose 4% year-on-year following a flat performance in August. National radio advertising led the way with a 13% September surge, while local sales increased 2%.

Radio spend rose 2% year-on-year for the third quarter, and by the same margin for the first nine months of 2003.

Data sourced from: New York Times; additional content by WARC staff